Blog

The 9 most common design mistakes on small business websites

Check out this video (22 min 50 sec) to learn what are the most common design related mistakes I most often bump into with small business websites. And of course, if you're still on the fence whether you need a website or not, learn why having website is beneficial...

How to “dress up” your brand for the Holidays?

In this quick Holiday spirited video (13 min 53 s), I’ll explain the dos and dont's of Holiday theming your marketing and branding. How do you "dress up" your brand for the holidays? Do you just add a Santa hat on your logo for Christmas? What can you add to your...

How to position your brand for success?

https://youtu.be/95MZRsIxTRM Imagine how it would feel to have your brand finally reflect the vision you have in your head. A vision that will take you and your business to the next level. That’s what we’re going to start working on right now. Watch the video above...

How does your brand bring you more customers?

I often talk about focusing on your customer when you’re building your brand. That is a solid advice and applies really to almost anything that your business does. One part of the branding process is to define your ideal customer with enough detail that you can bring...

How to build a “branding mindset?”

If you’re a small business owner and you’re building your brand, you may bump into mindset challenges. How to keep moving forward without feeling stuck? How to stay motivated in the process? What to focus on throughout the branding process? And how to feel confident...

What does it take to DIY your branding?

The fact that you can actually DIY your branding and have successful and professional looking outcomes often comes as a surprise to most entrepreneurs. The part about doing the process yourself is not the surprise here: many business owners are forced to DIY their...

Where and How to start branding?

“Where and how to start building a brand?” This is — hands down — the most common question I get from small business owners and solopreneurs. But while many feel overwhelmed, this one is actually easy to answer, because you start with YOU. Your...

Building a brand that converts in 7 steps

Your brand strategy is a key element when it comes to building a brand that attracts raving fans. It outlines things like: What is the valuable offering you make to your customers?What makes you unique?What are the core values your brand reflects? What does your brand...

How to find your niche audience?

As they say, riches are in the niches. Practically speaking, this means that when you have a clearly defined niche audience (also known as you ideal customer avatar), you can tailor and focus your branding, marketing, and messaging to attract that specific audience....

34 Tips for nurturing daily creativity

How many times have I heard someone without an art or design degree say: “I’m not creative, I couldn’t do x, y, z?” ...probably countless of times. It seems to be a common misconception that creativity is reserved for the so called “creative professionals” such as art...

Five things you need to decide before building your website

So, you have a great business idea, but the thought of putting a website together seems overwhelming. Where in the world do you start when you want to build a professional looking and beautiful website? A quick google search on 'how to build a website' comes up with a...

How to build a brand both you and your customers love?

Do you unconditionally love your brand? And also feel comfortable showing it: your brand and your love for it? And I don't mean, are you comfortable speaking in front of camera or on a Facebook live. I mean, do you get lit up just by talking about your business, your...

How to create consistent branding without brand guidelines?

One of the reasons we create visual guidelines (logo, colors, fonts, etc.) is to ensure that any marketing and visual communication we put out there is always aligned to our brand. We want everything to be consistent. If you have well-crafted brand guidelines and a...

Have a beautifully efficient year with just enough planning

I love planning and organizing things. I also love making frameworks and defining processes. And of course, I have my preferred way of keeping tabs with all of that. When I couldn't find a 2019 planner that suited my planning and organizing style and goal setting...

How to work with designers: design brief

Do you outsource design tasks and find that often the end result looks nothing like what you were expecting? This is a super common friction point between designers and their clients. If this happened to you, maybe you hired an unexperienced designer — or just one...

How to stand out in a crowded marketplace

Are you intimidated by the competition in your industry? Do you feel like the marketplace is already crowded with folks offering the exact same services or products as you are? If you are, you’re not alone. All entrepreneurs face competition. Even if you’re offering a...

How to choose the right colors for your brand

Colors are critical to your brand. The right colors will strengthen your messaging and brand personality. Whereas the wrong colors may put your audience off or even make them feel uneasy. Your prospective customer has to be able to think and feel “this is meant for...

Unstuck yourself and start defining your branding today

Are you stuck with your business because you can't seem to get the branding done? Do you feel like the branding you have doesn't reflect who you are or what your business is really about? Or maybe you bought a cheap logo, but it just doesn't feel right, or something...

Create branded assets quickly with a design system

As an entrepreneur, you have lots of communication needs. And as a rule of thumb, this communication should be branded — and should look that way, too. But hiring a designer to put together designed assets every time you need something can get expensive and take time,...

What is your Brand DNA?

What is your brand made of? Most people will associate a brand with its visual look and feel — or its logo. A marketer will tell you your brand is in the stories your business tells through marketing. And they're not wrong. But...

Build a brand you love and feel proud of

As a solopreneur, your company is your career and passion. Your business truly is what you make of it. It can be very personal, and it can be extremely empowering. Running your own business can even be a healing experience. It is also what you spend the most of your...

How to know if your design is good enough to publish?

One of the most common questions I get from non-designers is "how do I know when my design is good enough to publish?" People seem to think that there's some magical gut feeling to tell you that "wow, now it is ready and amazing." The truth is, even experienced...

How to choose the right Canva template for your leadmagnet

Design is becoming more accessible for masses with easy to use online design applications like Canva.com. This is great for solopreneurs and, really, anyone who has just started their business and can't afford to (or don't want to) invest in hiring a professional...

Top 3 reasons you need a brand identity

For many new entrepreneurs, building a brand identity might be the last thing on the list. There's already so much to do with naming your company, getting a business license, finding new clients, filing for any needed permits, planning for marketing, and so on....

Download our FREE Logo design guide

So, you're building a new brand? Congratulations. We have made the work a bit easier for you with our new FREE "How to create your first logo." The Guide will walk you through how different styles can help represent your brand personality, what colors communicate, and...

Design tips for non-designers

Having a professional designer in your team is great. A good designer is worth her weight in avocados and Peet's Coffee — not to mention a healthy financial reward. Designers often specialize in an area like branding or user experience, and that makes their process...

Knowing your audience is everything

How do you know what is your friend’s favorite food? How do you find out what your significant other would like to do on Valentine’s Day? How do you know if your mom liked her Mother’s Day gift? The easiest way to find out is to just ask. When I tell people that I...