fbpx

Blog

How to know if your brand strategy is off?

How to know if your brand strategy is off?

Is Brand Strategy worth the effort? What even is Brand Strategy? And most importantly: how do you know if your brand strategy is inadequate and lacking? What are the signs and symptoms? In this video, I go over what is brand strategy and how does it affect your...

How to build a personal brand?

How to build a personal brand?

In this quick video (10:49) video, I’m going to talk a little bit about personal branding and especially when it comes to product based businesses. I’ll explain quickly what personal branding is, why it’s important, and I’ll also go through the most critical steps of...

What you need to build a website?

What you need to build a website?

Designing and building a website is a fascinating project of business and marketing strategy, design smarts, and tech challenges. There's many moving pieces, and if you're going to do all of it yourself, you get to wear many hats in the process. Do I think you can do...

How to “dress up” your brand for the Holidays?

How to “dress up” your brand for the Holidays?

In this quick Holiday spirited video (13 min 53 s), I’ll explain the dos and dont's of Holiday theming your marketing and branding. How do you "dress up" your brand for the holidays? Do you just add a Santa hat on your logo for Christmas? What can you add to your...

How to position your brand for success?

How to position your brand for success?

Imagine how it would feel to have your brand finally reflect the vision you have in your head. A vision that will take you and your business to the next level. That’s what we’re going to start working on right now. Watch the video below and download the Ultimate...

How does your brand bring you more customers?

How does your brand bring you more customers?

I often talk about focusing on your customer when you’re building your brand. That is a solid advice and applies really to almost anything that your business does. One part of the branding process is to define your ideal customer with enough detail that you can bring...

How to build a “branding mindset?”

How to build a “branding mindset?”

If you’re a small business owner and you’re building your brand, you may bump into mindset challenges. How to keep moving forward without feeling stuck? How to stay motivated in the process? What to focus on throughout the branding process? And how to feel confident...

What does it take to DIY your branding?

What does it take to DIY your branding?

The fact that you can actually DIY your branding and have successful and professional looking outcomes often comes as a surprise to most entrepreneurs. The part about doing the process yourself is not the surprise here: many business owners are forced to DIY their...

Where and How to start branding?

Where and How to start branding?

“Where and how to start building a brand?” This is — hands down — the most common question I get from small business owners and solopreneurs. But while many feel overwhelmed, this one is actually easy to answer, because you start with YOU. Your...

Building a brand that converts in 7 steps

Building a brand that converts in 7 steps

Your brand strategy is a key element when it comes to building a brand that attracts raving fans. It outlines things like: What is the valuable offering you make to your customers?What makes you unique?What are the core values your brand reflects? What does your brand...

How to find your niche audience?

How to find your niche audience?

As they say, riches are in the niches. Practically speaking, this means that when you have a clearly defined niche audience (also known as you ideal customer avatar), you can tailor and focus your branding, marketing, and messaging to attract that specific audience....

34 Tips for nurturing daily creativity

34 Tips for nurturing daily creativity

How many times have I heard someone without an art or design degree say: “I’m not creative, I couldn’t do x, y, z?” ...probably countless of times. It seems to be a common misconception that creativity is reserved for the so called “creative professionals” such as art...

How to work with designers: design brief

How to work with designers: design brief

Do you outsource design tasks and find that often the end result looks nothing like what you were expecting? This is a super common friction point between designers and their clients. If this happened to you, maybe you hired an unexperienced designer — or just one...

How to stand out in a crowded marketplace

How to stand out in a crowded marketplace

Are you intimidated by the competition in your industry? Do you feel like the marketplace is already crowded with folks offering the exact same services or products as you are? If you are, you’re not alone. All entrepreneurs face competition. Even if you’re offering a...

How to choose the right colors for your brand

How to choose the right colors for your brand

Colors are critical to your brand. The right colors will strengthen your messaging and brand personality. Whereas the wrong colors may put your audience off or even make them feel uneasy. Your prospective customer has to be able to think and feel “this is meant for...

Create branded assets quickly with a design system

Create branded assets quickly with a design system

As an entrepreneur, you have lots of communication needs. And as a rule of thumb, this communication should be branded — and should look that way, too. But hiring a designer to put together designed assets every time you need something can get expensive and take time,...

What is your Brand DNA?

What is your Brand DNA?

What is your brand made of? Most people will associate a brand with its visual look and feel — or its logo. A marketer will tell you your brand is in the stories your business tells through marketing. And they're not wrong. But...

Build a brand you love and feel proud of

Build a brand you love and feel proud of

As a solopreneur, your company is your career and passion. Your business truly is what you make of it. It can be very personal, and it can be extremely empowering. Running your own business can even be a healing experience. It is also what you spend the most of your...

Top 3 reasons you need a brand identity

Top 3 reasons you need a brand identity

For many new entrepreneurs, building a brand identity might be the last thing on the list. There's already so much to do with naming your company, getting a business license, finding new clients, filing for any needed permits, planning for marketing, and so on....

Download our FREE Logo design guide

Download our FREE Logo design guide

So, you're building a new brand? Congratulations. We have made the work a bit easier for you with our new FREE "How to create your first logo." The Guide will walk you through how different styles can help represent your brand personality, what colors communicate, and...

Design tips for non-designers

Design tips for non-designers

Having a professional designer in your team is great. A good designer is worth her weight in avocados and Peet's Coffee — not to mention a healthy financial reward. Designers often specialize in an area like branding or user experience, and that makes their process...

Knowing your audience is everything

Knowing your audience is everything

How do you know what is your friend’s favorite food? How do you find out what your significant other would like to do on Valentine’s Day? How do you know if your mom liked her Mother’s Day gift? The easiest way to find out is to just ask. When I tell people that I...