Do you unconditionally love your brand? And also feel comfortable showing it: your brand and your love for it? And I don’t mean, are you comfortable speaking in front of camera or on a Facebook live. I mean, do you get lit up just by talking about your business, your mission, and the value you bring to people?
I really really hope you do. Because you are the most important ambassador of your business. When you’re representing your brand, it better be pure authentic love fest. Because people can smell insincerity miles away.
If you’re embarrassed by your branding (visuals, messaging, etc.) you should fix that ASAP. I understand it feel overwhelming just to think about the project. But it’s much easier than you think. The part that can be a bit of a challenge is the brand strategy.
By “challenge” I don’t mean that it’s super difficult to nail down or anything. In fact, you as the soulpreneur service provider have all the information you need for brand strategy. You just need to know what to surface.
The process is very thoughtful and deep. It focuses on your reasons for being an entrepreneur, your passions and values in life, and — of course — how you want to serve people. So, if you’re not clear on those, the entire branding process may feel uncomfortable — or even intimidating.
The intimidation often comes from the misunderstanding people have that there must be some “correct answers” when drafting brand strategy. And that it is so thoroughly specialized field and dominated by experts, that an average Jane possibly can’t have anything intelligent to add to their own brand strategy.
I assure you: it’s the opposite. Yes, there’s some thought work you need to do, and maybe some research into your competitors and your ideal customer. But for a business founder and a soulpreneur like you, many of the brand strategy exercises are interesting, eye-opening, and thought-provoking. They offer an opportunity for deepening you bond with your business and brand.
So, as long as you do this ground work well and have the brand strategy nailed down, all the pieces will fall in place easily. And you can fall in LOVE with your brand again. And have your customers do the same thing.
Enough with the chitchat! How do to build a brand both YOU and YOUR CUSTOMERS absolutely love? The steps are below in a nutshell. You can also get my more comprehensive 7-step brand strategy framework now for free.
How to build a brand both you and your ideal customer love?
Step 1: Get clear on who you are, what you represent, and why you’re in business.
Step 2: Get clear on who you want to serve, who is your ideal customer. Define the demographics, but most importantly their needs, pain points, desires, and beliefs.
Step 3: Define the personality of your brand. How would you describe your brand if it was an actual human being? How does that person talk? What do they look like? And so on…
Step 4: Discover the aesthetic preferences of your ideal customer. What do they like? Pink and floral patterns? Or conservative gray and pinstripes?
Step 5: Build a brand story that reflects who you are, what your mission is, how you’re unique, and how you bring value to your customers. Wrap that story in a visual identity that represents all the above and reflects your brand personality.
As always, let me know if you have any questions, or if I missed something in this post. ️❤️
P.S. If you haven’t already done so, come check out my free Facebook group DIY Brand Design & Strategy for Soulpreneurs where I teach soulpreneurs like you to build their own branding and create their own designs.